Feet on the Floor
Your agent is fueled, mostly, by coffee and a drive to make the lives of his client’s easier or, at least, simplified. So, as your agent awakes, he is slurping down coffee as he checks his feeds for relevant news and developments. Perhaps a client’s company is now hiring more folks. Or, maybe the company is transferring personnel. Maybe there is a new bill in front of the Senate that could affect the mortgage interest deduction for homeowners.
Regardless of the news that is being read, it is being taken in by your agent while drinking coffee. The important thing here is coffee.
Once the boyos are ensconced at school, or hanging with grandparents or their mom, my wife, your agent points his car to the first appointment of his day: a media gather. Your agent is very particular about ensuring that his selling clients’ homes are well represented and marketed across the internet. His marketing system exposes his listings to as many potential buyers as possible.
At the media gather, your agent works with the professional photographer to ensure each room is ready for exposure. Straightening beds, lowering the toilet seat lid, and hiding the dish rag are all a part of keeping an eye on the details.
Once the photos and video footage are collected, there are some detail questions from the sellers. Your agent answers the questions, ensuring that the sellers are knowledgable on the next steps, comfortable with how things are progressing, and confident that the details of selling their home are being addressed by your agent. The sellers offer your agent coffee and he replies, “Yes! I would like the coffee as dark as the heart of my attorney!” 😉
On this particular day, your agent has a two hour open house to hold open. Leaving the media gather, your agent makes a quick stop to grab a bite to eat. Sitting still and eating, however, is still filled with work. Replying to a buyer’s inquiry about the open house, coordinating another media gather with the photographer, confirming a couple of appointments, and checking on the status of a couple marketing efforts happen in between bites, gulps and slurps.
Yes, more caffeine, this time in the form of cold caffeine, is taken in.
Getting to the neighborhood of the open house, directional signs need to be planted. On this day, two signs at the main road entrances to the neighborhood, one at a turn in the neighborhood and one at the home, are all the signs needed. Before your agent can open the door and set up the house (turn on the lights, lay out property brochures), there is a ring from the doorbell. With 15 minutes before the open house, it appears that there will be traffic for all of the two hours.
Two hours, thirty-eight buyers, and ten buyer’s agents later, it is time to wrap up the open house. Your agent wanders through the home, turns lights off, ensures the windows are closed and doors are locked. The last step, prior to leaving, is to text the sellers with notification that all is locked up, how many people came through and, in this instance, how many offers were given to your agent.
The final appointment for your agent today, is a listing appointment. But now, it is 4:30 pm, the appointment is at 5:00 pm, and no food or drink has been taken in since lunch. Your agent inhales a large apple and a bottle of Mt Dew enroute to the appointment.
Your agent is welcomed into a soon-to-be client’s home and proceeds to have the conversations about value and the marketing of their home, with the regards to current market conditions. Husband and wife have questions and concerns about the timing of getting photos and video shot, prior to the home becoming active on the market.
Satisfied with the conversation, discussion and answers, Mr. soon-to-be client leads your agent to the front door, shaking his hand, saying, “It is clear that you love what you do. You have obviously put much thought, energy, and time into creating your marketing system. I look forward to working with you.”
At this point, your agent feels like dropping the mic and running off stage. Instead, your agent says, “Thank you very much! It is my pleasure,” takes his leave, and drives home with the music up and the windows down.
A professionally fulfilling day, your agent arrives home to a family that has its own stories for the day. This is where the stuff of life begins for your agent. Content, exhausted, but home, your agent unwinds and begins to plan for the next day.