Using Twitter for Business

So, it’s no great mystery, I’m in real estate.

In Michigan.

This, of course, means that the last few years have been….interesting to say the least.  With the automotive industry collapse, followed by the housing industry collapse, followed by the economic collapse, there has been an almost palpable “when’s the next shoe going to drop” feeling in my industry.

This year has thrown up it’s own challenges, to be sure.  However, new ways of getting business done are emerging.  So when this headline and article came out, it didn’t raise much but an eyebrow and the blood-pressure:

Taylor Bean Ceases Lending

Taylor Bean is was a pretty decent sized lender.  When the Feds pulled their eligibility to originate FHA loans, TB could do nothing but close it’s doors.  Nearly 50%, and likely more now, of all loans originated this year have been FHA loans.  This was obviously a key part of Taylor Bean’s lending business.

But this post is not about Taylor Bean.

This post is about how some folks saw an opportunity and jumped on it.

TBW | Loan Opportunity

Check that!  James K Barath with MyBenchMarkMtg.com jumped on the opportunity to grab some business.  Clearly, James is ahead of the curve in using social media (he’s actually there!) and he knows how to use current events to his advantage.

How can you use current events and social media to your benefit?

  1. Find local or national news that affects your industry
  2. Engage your social network by offering assistance/guidance
  3. Rinse
  4. Repeat

It really isn’t that hard…

Chris Brogan has a great satirical post on how to gain followers on twitter on a regular basis….It all boils down to consistency.  If you consistently offer value and assistance to your network, business will come.  Online Social Networks are no different than any other prospecting you’re involved in….it all take work and consistency.

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Todd Waller Real Estate
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