or, how todd gets mentioned in the ann arbor news
For those area readers that woke up on Sunday to read their Ann Arbor News, there was a nifty article, beginning on the front page, about how technology is changing the real estate industry. For your edification, here is the article.
When I was interviewed for this article, I was told it would focus on a new business model that another broker is revealing to the Washtenaw County market. What strikes me is that the items highlighted as “new” are things that Real Estate One has done for quite some time; we’ve just not been savvy enough to garner ink and paper coverage for what we’ve quietly been doing for some time. In fact, here’s a RISMedia press release highlighting an internet lead qualification system.
One of the questions asked in the interview had to do with some agents’ concern that technology would push them out of the real estate industry. Frankly, I wish they had printed my response instead of that other guy.
No. Technology in real estate is a tool, just like a pencil, calculator or even a copier. The difference is that the technology available to real estate agents now streamlines the current systems or modes of operation that an individual agent currently implements. So, to the ones complaining that technology is pushing them out, I would say that it is only accelerating their departure due to a lack of business systemization.
Finally, I hope the word gets out to consumers and agents alike: the role of real estate agent is changing! We are no longer the gatekeepers of information. However, our value added proposition that we seem to be terrible at expounding upon is that, with our experience, we should now see ourselves at data filters and point our clients to the “good” data that exists on this fancy intarweb thing. We simply need to pull our heads out of….the clouds, and think about what we as agents add to the equation.