So you’ve decided that you’re going to sell your home. You reach out to a few real estate agent friends, or agents that friends have recommended.
Do you know what to look for in an agent’s marketing of your home?
Can I give you one giant hint?
A recent Wall Street Journal article highlights the importance of images and their quality, in the eyes of the home buyer. The article also goes on to discuss the “Z” pattern that most home buyers searching online appear to follow, when examining information about their next home.
Overall, when viewing an online real-estate listing, home buyers spend about 60% of their time on photos, 20% on the property description and 20% on the real-estate agents’ remarks section, Prof. Seiler says.
If 60% of home buyers’ online time is spent staring at property images, your real estate agent should spend a few dollars to hire a professional photographer to capture your home. From personal experience, helping buyers find that perfect home, many clients have told me that they will skip over listings with no images, or images that simply show the exterior of the home. Their rationale is that they don’t have time to waste and if the listing agent could not be bothered to highlight the home, why should they, the buyer, waste their time looking at the home?
So, the next time you, or someone you know, is thinking about selling their home, be sure to ask the agents about their marketing system and keep your eyes peeled for images that capture your eye.
Here are some examples of images used to market the homes of some past clients: