So the announcement has been made and referenced many times over already:
The Ann Arbor News will close in July 2009, after 174 years. A new news source will arise online and in twice a week print editions: AnnArbor.com. The question that real estate agents and sellers should be asking is, “What do I do now?”
Here’s the video describing the upcoming change by Matt Kraner, President and CEO of AnnArbor.com:
The newspaper has been a mainstay of marketing advertising listings for sale. Within the last 3 years, it has been easy to see, but hard to predict, when online marketing would supersede the use of newspaper advertising. For many agents, it is another way to get their face and name in the paper. For sellers, it’s a tangible way to see that an agent has done something to expose their home to the marketplace.
While it appears that AnnArbor.com will be doing a Sunday edition, let’s play what-if and ask:
What if there were no Sunday paper? How would you expect your agent to market your Ann Arbor home?