Let's Make Something Happen!

The market is heating up!

When it comes to the local market, the media  is simply wrong and one-sided.  The truth of the matter is that Spring has sprung and buyers and sellers are at it again!  Homes are selling–sellers are upsizing, downsizing, and relocating, and buyers are flocking to Well-Priced homes, buying them, and moving in.  Yesterday I wrote an offer on a Well-Priced home in a golf course community and two other agents were doing the same.  Believe it or not, multiple offers are still common and Well-Priced homes are selling fast.

The truth is that active inventory/sold properties, time-on-the-market, employment forcast, and many other assumptions are used by “experts” to define and “explain” the broader market.  Personally, I couple my markets stats with a “Boots on the Ground” approach.  This allows me to focus primarily on micro-economic indicators and activity and I’ve discoverd that in any market Well-Priced homes attract buyers, multiple offers and sell quickly.

Today’s market is not a “Buyer’s Market,” or a “Seller’s Market,” it is a Value-Driven market.   Period, end of story. 

If you are a seller, I’d love to sit with you and show you how to position your home to sell.  If you are a buyer, I’d love to help you narrow and define your search so that you can find Well-Priced homes to consider.


To run the best race you can, to give everything that is in you, and win–that is glorious.  To run the race, to give your best and lose–that’s painful.  But it is not failure.  Failure is refusing to run the race at all.

John Ortberg – If You Want to Walk on Water, You’ve Got to Get Out of the Boat.

5 Responses to Let's Make Something Happen!

  1. Let’s not forget well marketed. I am rethinking a lot of things I have been saying lately. Yes, it is value driven. I concur, but marketing is so key in getting the offer and the price is part of my marketing plan.

  2. Maureen,

    It is not often that I disagree with you, but on this one I disagree greatly.

    Marketing a property does not serve the interest of the seller. It serves my pipeline of business. Why else would we put our name, contact information and, sometimes, faces on our advertisements?

    If marketing is as key as intimated, then why does a well-priced home put on the market on Friday have 7 showings and 2 offers over the course of a holiday weekend before any print or even sustained internet marketing has begun? In the laxidazical price range of $650-$700k?! Where there currently is an inventory of 20 months?

    Because 95% of all real estate transactions happen as a result of the real estate professionals, their tools and connections.

    A house with terrible location will sell. It’s entirely a function of price. The property can be marketed and advertised for sale till the cows come home. Ultimately, price will overcome the location deficit. All the marketing and advertising did was fill the real estate professional’s pipeline of future business.

    No amount of money thrown at marketing and advertising will overcome the inherent deficits in a property. Price will.

  3. Todd,

    If it is entirely a function of price then all homes would be sold FSBO.

    Price is an element of marketing. A home does have to be correctly priced to generate an offer, and MLS entry is marketing.

  4. Maureen,

    You are dead right! Price is a function of marketing. I never intended for the discussion to be outside the realm of represented sellers, and should have stated as such. If unrepresented sellers could hit the same market as a real estate professional, then you again are right on!

  5. Todd,

    I COMPLETELY agree with your assessment of this issue. Even the most basic, rudimentary marketing of a properly priced home will accomplish its intended objective. The most sophisticated, intelligent marketing plan will be of no value to an unrealistically priced home.

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Todd Waller Real Estate
Local Business: Todd Waller
Description: Todd Waller, a self described "destroyer of the real estate fortress of suckitude," focuses on helping sellers and buyers in Ann Arbor, Canton, Livonia, Northville, Novi, South Lyon, Plymouth, and Ypsilanti
Location: 2655 Plymouth Road Ann Arbor MI 48105
Phone: 734.564.7465