This is not just about real estate.
If you rely on the web for business or communicating with your consumers, start with the first link below.
The gentlemen at 1000 Watt Consulting have been nearly demi-god-like on my list of folks I try to learn from. These guys are spooky good at targeting exactly what ails the real estate vertical, specifically in the realm of branding. The “constrained” link above is a must read, in my opinion, for anyone wrestling with creating and establishing a great user experience with your brand.