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There are a few things in life that I REALLY enjoy; my family, good wine, good scifi books and movies, Michigan Football, real estate. And when I come across articles and ideas that combine some of my favorite things in life and some of my favorite people, well, GAME ON! Joseph Ferrara is one of… Continue Reading
Seriously, you don’t want to read this post. Your marketing is just fine. You keep knocking on doors, cold calling, sending out postcards with recipes and football schedules. You’ll do just fine in real estate. After all, what’s worked for real estate marketing in the past will continue to work, albeit at a progressively lower… Continue Reading
Kudos to the Michigan Association of Realtors for a slick video for first-time homebuyers. Now, if we can just get them to figure out how to get more views on this, or any of their videos, the public might actually see them, as opposed to just industry folks. Continue Reading
If you have your clients back, can solve their problems, provide balanced advice and bring them closer to the promises you make, don’t hesitate and make that great video. But consider taking a different approach. Instead of playing the role of Court Jester, consider: Listing the concerns you know haunt the consumer List the things… Continue Reading
Anyone else like charts? I do. Charts tell stories that I can “see.” Call it a throw back to my automotive market analyst days, but seeing numbers laid out on a chart tell me many things. I don’t like this chart. That chart is the Household Debt to Earnings Ratio. Per the comments from the… Continue Reading
