Advertising Your Home for Sale: Marketing Dollars Move Online

Following up on a recent post about creatively aggressive means to sell a client’s home, I recently bumped into a post about real estate advertising moving it’s dollars from offline to online locations.

The numbers from the article:

Now with the downturn in the overall real estate market, the total real estate-related ad spending including not only ads placed on the web but in newspapers, television, radio and direct mail, is projected to decline by 2.2 percent in 2008 to $31.6 billion. But Borrell is predicting an 11.3 and 5.1 percent growth in online advertising for 2008 and 2009 respectively.

By 2013, they expect the internet will capture 33.1 percent of a projected $35.3 billion real estate-related ad spend. Compare that to the 2005 numbers of a 19.6 percent share of the $29.9 billion spend and you can see the impact online advertising is having on the real estate industry.

Holy smokes!  That’s a lot of jingle moving out of print ads and into online ads!  Of course, the 500 pound gorilla in the room that many brokers are struggling with is whether or not online marketing works.

Here at Team366 we’ve been focused on online marketing for over 2 years.  We push our clients’ homes to the “corners” of the internet with content property offerings.  This means that our clients’ properties can be virtually “tire kicked” before a purchaser even darkens the doorstep!  The use of hi-res photos, narrated walk-through videos means that purchasers for our listings are simply confirming their initial impressions before they schedule an appointment!

Ann Arbor area home sellers have felt that there was something missing in the “usual” approach to marketing their home for sale.  We call it the MLS lottery: put property in the multiple listing system, hang a lockbox on the door, plant a sign and wait! There is just too much left up to chance in this approach!

Team366’s sellers have found our proprietary Listing Syndication System (LSS) to be a cornerstone in the marketing and sale of their Ann Arbor area home.  Our LSS features over 1,000 google indexed backlinks to information on each clients’ property.

Marketing homes takes a LOT of work!  Our LSS ensures that 100% of the potential purchasers for your property know about it and can find it.

Todd Waller

Realtor, Co-Founder
Team366.com
@toddwaller -twitter