…Without Losing Your Mind!
You’ve made the decision to take advantage of the current market in your neighborhood, and sell your home. You’ve seen homes hit the market on one day, and be sold the next day. You’ve heard horror stories of the non-stop showings, where your selling friends and family have been, in essence, evicted from their homes while showings take place.
Wait a moment!
Why are homeowners the ones being so highly inconvenienced, when they are the ones that own a piece of the highly desired inventory that buyers are clamoring to see and purchase?
Selling your home always requires a clear plan. From staging, to pricing, to online presence, to negotiating, you and your agent need to have a cohesive, clear plan on the selling process. Strategy is necessary.
Selling your home in a screaming seller’s market means that your selling strategy needs to be buttoned up nice and tight. The last thing you want is to miss the advantages that this market offers sellers. The days of simply tossing your home’s information, a few photos, and an open house date in the multiple listing system are gone.
To maximize your position in this market, your strategy needs to include this points:
While it may seem as though agents constantly harp on price, I can not stress enough how much the initial list price of a home affects the sales strategy of a home. Pricing above where the market value for your home is currently, is a quick path to a death by a thousand cuts (price reductions). Be sure to list your home at a price where appraisers would not have a problem seeing the value. As a clear majority of homes are purchased with a mortgage, eliminating the value concern a bank will have is a major step. Be the home that causes the scrolling to stop!
As you prepare to sell your home, be sure to simplify, declutter, and make your home sparkle! There are two days that this deep clean, simplification will benefit greatly: media gather day and the open house. As you no doubt are aware, many buyers use the internet to search homes for sale. Getting your home in a position to make the marketing photos sparkle. Scroll through realtor.com and see what properties you are naturally attracted to. My guess is that, like most folks, your scrolling stops when an image grabs your attention. Be the home that causes the scrolling to stop!
If your listing agent proposes to take marketing images of your home with their smartphone, cancel the contract, and show them the door. Hiring a professional photographer to capture gorgeous images of your gleaming, simplified, and well-priced home is worth the $125 minimum cost to the agent. In addition to gorgeous still images of your home, your agent should also be capturing video of your home. This allows buyers the ability to get a feel for the space of each room. That spacial feel is hard to gauge off two dimensional, still photos.
Rocking Open House
I’ve railed against open houses for quite some time. In the last few years, however, I have found a way to utilize the open house to the extreme benefit of my sellers. Econ 101 teaches us that if supply is thin and demand is high, that prices elevate. We’re in a seller’s market; this means there is little supply. Mortgage rates are near their historical lows and there are a fair number of buyers wandering around; this means there is high demand. If you’ve got the right price, for the quality home you are selling, a well planned open house is a great way to control the inconvenience of showing your home. For one, possibly two days, an agent holding your home open can generate a lot of foot traffic through your home. More eyeballs on your home = offers.
Click the button below for a hand crafted, market analysis of your home and learn about a marketing system to sell your home for the highest amount, in the shortest time.