The Spring selling season is upon us. Typically, the local real estate market sees a rush of listings to the market when the winter weather begins to break. This year, the winter weather has been brutal and there feels to be a pent up buyer demand because of the singularly focused winter this year.
Agents crying about a lack of inventory notwithstanding, The Motley Fool is admonishing sellers to come to the market quickly, for the benefit of the sellers. They also toss in a great recommendation about internet exposure.
If you’re considering selling your home in 2014, now is the time to get ready. Not next month, not next week, not tomorrow. Right now.
Why? Because buyers are already on the hunt.
The Internet is the new curb appeal
Last month will likely be remembered for polar vortexes, widespread snow, and historic traffic jams. Lost in the shuffle is that while American’s were sitting inside trying to stay warm, they were looking at houses for sale on the Internet.
Experian Marketing Services released its monthly most visited real estate website rankings earlier this week for web traffic in January. The results are eye popping.
Web traffic to real estate websites was up 25% from December to 364 million visits. Zillow (NASDAQ: Z ) led the way with over 57 million visits and Trulia (NYSE: TRLA ) limped into second at over 30 million visits.
If you’re considering selling and your home is not yet online, then every day you’re missing out on thousands (or even millions) of potential buyers viewing your home. The Motley Fool
“The Internet is the new curb appeal”
I will not say I told you so, but I will heavily hint in that direction!
My sellers last year enjoyed an online exposure for their properties unlike much else in the market place. Incorporating narrated walkthrough video, with high resolution, professional photography, the marketing system for my selling clients reached the “four corners” of the internet. Nearly all of my listings were under purchase contract in the first week of coming to the market.
Learn more about how we can put my marketing system to work for you this Spring. Click on the banner below and type in your information. I will be in touch with you within 24 hours.