The Power of Word of Mouth (WOM) Marketing from Eric Bryn on Vimeo.

Tweetea Invite | Professional One Real Estate from Todd Waller on Vimeo.

The guys at Professional One Real Estate are hosting the Tweetea event on March 16th, 2010 at the Plymouth Coffee Bean Co. Come join us and connect with others using Social Media in SE Michigan.

Details and Directions

Sean Parker’s Rise of Facebook And Twitter, Fall Of Google Presentation

My mind read that but saw, “Rise of SocNets, Demise of Google.”

Huh?

While Sean’s CV is truly impressive, I’m having trouble swallowing this premise that the rise of SocNets will somehow diminish the relevancy of Google.  Again, given his background, I would have to agree with the one of the commenters that the talk probably had more to it than simply the presentation slides embedded on TechCrunch.

Knowledge Based Economy

In my opinion, our economy is rapidly shifting to a knowledge economy (thank you Pete Drucker).  As such, BOTH SocNets and data collectors (ie. Google) are necessary.  Without common, readily accessible data that all folks in your SocNet can access, a social network becomes little more than a glorified coffee clatch. Being able to point your peeps to the relevant information and resources online (wonderfully indexed by Google) has already allowed much to be accomplished across the digital landscape.

Think about your own use of Twitter, for example.  It is great to be able to share conversations and ideas with folks across the ‘net.  The ability for you to share and discuss is inextricably tied to your ability to communicate, effectively, your ideas.  That’s where ‘the Google’ and other search engines come riding in.  They have made it their mission to catalog the world’s data.  And that data is darn near useless if no one can find it or access it.

Earlier this year, I mentioned a trailer for a movie coming out that looks intriguing.  While highlighting the film itself, I explained part of my fascination with science fiction in general:

One of the draws to scifi, for me, has been the “what if” of the stories presented.  Vernor Vinge wrote a book called “Rainbows End” that I recently picked up again.  The premise is a near future story, 2025, and the prevalence of access to the net, data and therefore analysis of said data plays heavily into the storyline.

Vernor Vinge’s, “Rainbows End,” is a story that truly does not seem too far fetched, or removed from our current technological progress.  His premise of ease of ‘access to the net, data and therefore analysis of said data’ is the direction I can see our economy heading.  Mentioned in the periphery of this story are the collaborators; those with giant SocNets that can analyze data/trends and delegate quickly through their SocNet.

The Rumblings of a Beginning

The recent news of Twitter “pipelining” its feed to search engines is the beginning of a new collaborative age.  SocNets ability to transmit information quickly is renowned.  The “balloon  boy” hoax earlier this year is a great example of how quickly a hoax can travel around the globe… and nearly as quickly get ridiculed for the attention attracting hoax it was.

Being able to sift and sort real time “conversations” will make crowd sourcing near instantaneous.  Furthermore, the ability to determine patterns of marketing affects, disease, weather anomalies and emergency conditions will allow the appropriate institutions to respond accordingly…and a LOT faster than we are currently used to.

Is the rise of the SocNet going to bring Google to its knees?  Nope.  In this particular instance, I firmly believe the sum of the whole is vastly greater than its parts.

A LOT of stuff has been written about Wave and how it will revolutionize communication.  While I don’t have much more to add to that discussion, I would like to offer my review of using it for about two weeks.

First Few Days: Barren as the Antarctic

Yeah, so it was ‘cool’ to be in the first wave of nominations that went out (thanks Dan!), but man, there simply weren’t a bunch of my paesans there to try out this new medium.  Thankfully, Dan and I tinkered, crashed a wave or two and generally kicked the tires while we waited for more folks to join in the fun.  The good news was that this ‘forced’ me to do some research and see what was already out there in the form of bots, extensions and how to search public waves.

Since then…

Many of my SocNet friends have gained their nominations and joined in the Wave.  Kinda fun breathing deep that “shiny new object” smell.  You know, kinda like that new car smell? Except not so automotive…

For sure, Wave is still experiencing growing pains.  For example, one feature that was present from the beginning was the “green dot of here-ness.”  This dot simply showed whether someone was online or not.  It disappeared and has recently made a reappearance, though it only shows the current user as online and nobody else, regardless of their status.

A few more features that need to be implemented:

• better contact management –> too easy to add someone you didn’t mean to a particular wave
• better wave management –> currently can’t remove someone from a wave unless you are that person
• GUI needs to be tweaked for better contact and wave management –> kinda clunky and too easy for confusion

Sounds Kinda Rough.  Is It Ready for Prime Time?

While Wave is a bit on the rough side right now, the potential is staggering.  Currently, with patience, a little spit and polish, it has been pretty easy to collaborate with a few folks on some upcoming projects.  Agendas have been proposed, revised, edited and finalized all while being able to track who made what changes…in real time!  And if we’ve needed to go face to face or ear to ear, there’s a plugin for that!

Wave is not ready for prime time just yet.  However, if you and your associates are willing to be patient and want to explore the edges of modern communication, this medium is a riot!  It is too simple to drop YouTube videos, pictures and other resources right in the middle of the conversation…and not just out of sheer goofiness!  Wave makes getting your point across a lot more fully fleshed out than a word document or email.

Collaboration is Key

So, uses that I can see for Wave immediately.  Yeah, so I’m a real estate guy, right?  I can see where Wave can be used to collaborate between agent and buyer, the homes that are being considered.  At the buyer’s discretion, I can see a lender being added to the wave to discuss financing, with auto-updating rate sheets.  Or even allowing access to folks whose opinion the buyers value.

I can also see a setup where emails are delivered right into a wave and addressed by the wave collective.  Kind of a customer support on crack.  If you have a distributed team, your CS could potentially be 24/7 worldwide and every CS member would see what had been asked and what had been documented via Wave.

Once screen sharing makes an appearance in Wave and it becomes more stable, presentations will change forever.

Honestly, the possibilities only accelerate from there …

Some Initial Wave Tips to Share:

• First tip : to search for other, open, public waves, type- with:public
• This will return a list of ALL public waves. Want to search for other waves? Modify the search string. To search for real estate type – with:real estate
• In order to add yourself to a public wave, be sure that your own googlewave contact is in your own contact list. Therefore, when you want to participate in a public wave, you simply hit the + button and add your contact to that wave…
• To “embed” a video, simply grab the URL of the video, paste in your new reply, and a little light bulb pops up at the end of the URL asking if you would like to embed the video…
• To create a public wave: Add public@a.gwave.com to your contacts and add the bot to any wave you’ve created that you would like to be public. To date, you will need to add this bot EVERYTIME you log back into wave if you want to add it to a wave.